The course aims to enable students to:
- demonstrate abilities to carry out design projects to professional standards by growing an awareness of the potentials and constraints of industry within domestic and international markets;
- study real-life design problems and challenges, use initative to prepare strategies for their resolution, and propose design solutions individually or as a member of a group;
- carry out research individually or as a member of a group in order to develop cooperation and interpersonal skills;
- undertake research to: explore the needs of potential markets and users, investigate lifestyles and user experiences in various cultures and societies, help develop scenarios that envisage users’ future needs;
- synthesize design criteria and design ideas by making critical and intellectual appraisals;
- gain experience in using creativity methods and techniques for design ideation and concept development;
- follow a predefined time-table for a design project in a professional manner;
- demonstrate a professional approach to presenting design proposals in formal and informal settings;
- document materials accumulated and generated throughout the design process to gain an orderly working discipline.