Course Objectives

·  To introduce students to various methods of attitude measurement such as Likert, Osgood, Thurstone, and implicit measures.

·  To develop a Likert type of scale.

·  To teach students the importance of validity and reliability for develping a scale.

·  To familiarize them with the process of developing a scale such as choosing a topic, reviewing literature, interviewing with participants, and writing items for the attitude object.

·  To teach them how to develop a scale, how to apply to ethic committe, how to collect data, how to analyse their data, and how to write a manuscript about scale development.