Students completing this course will be able to:
- Recognize the entrepreneurial potential within themselves and others in their environment.
- Appreciate the role of entrepreneurship within society at the level of the organization and in their own personal life.
- Understand the process nature of entrepreneurship and ways to manage the process.
- Identify and screen potential business ideas.
- Understand the early stage development of a business idea into an opportunity with the potential to generate profits.
- Be able to use lean startup and customer development techniques to undertake business model generation and development.