The course aims to enable students to:
- carry out a real-life design project taking advice from an external advisor located in Turkey, considering the facilities and resources of the advisor and the requirements of potential markets;
- conduct interdisciplinary work by collaborating with professionals from the marketing, production, and design disciplines;
- acquire and develop a self-initiative approach to defining a design problem/opportunity and preparing a strategy in order to formulate an appropriate design solution;
- acquire professional skills to generate contacts with relevant external advisors in order to pursue research and design;
- acquire professional skills and fluency to communicate ideas and design solutions with external advisors as well as course instructors;
- manage a design project with an intense exploratory approach to the issues governed by the design problem/opportunity, and to undertake research to develop awareness of the needs of users and industries;
- frame their project critically and intellectually within a ‘problem space’ and a ‘solution space’ and to reciprocate between the two spaces to reach creative and impactful final design proposals;
- document materials accumulated and generated throughout the design process to gain orderly working discipline;
- present their design proposal at several stages of development accompanied with a comprehensive documentation of the supporting research and design processes;
- follow a predetermined timetable for the project in a professional and punctual manner.