LO1      Appreciate the role of advertising in modern marketing and consumer society

L02      Develop the skills to describe, apply, evaluate and augment theoretical models in the context of contemporary advertising

LO3      Apply advertising concepts and strategies in a dynamic, global, diverse and fragmented media landscape and to the ever-increasing significance of social media

LO4      Demonstrate an understanding of the relationship between brands and advertising and evaluate how these are affected by new technology and media.

LO5      Critically evaluate the social implications of advertising practices.