At the end of this course, the graduate students will be able
· To understand the definitions, components, functions of attitudes, and the consistency between attitude and behavior.
· To describe core concepts in the traditional and current theories of attitude change and persuasion.
· To examine and analyze the distinction between explicit and implicit attitudes.
· To asses the role of various social psychological concepts on attitude change such as attitude strength, attitude ambigouity, personality factors, message content, source characteristics, and medium.
· To analyze the impact role of various social psychological factors on resistence of attitude change attempts.
· To apply attitude change and resistance theories to their own experiences, social issues (problems) around them, and the media.
· To create an attitude change program by using attitude change and resistance theories.