On successful completion of this course, students should be able to:

Course Specific Skills:

Explain and discuss how brands are strategic assets for companies towards a strong market position. Articulate, analyze, and plan brand positioning and design. Develop appropriate brand strategies for different types of brands Explain and discuss how consumers interact with brands Demonstrate an understanding of the interdisciplinary foundations (psychology, sociology, and anthropology) that underpin branding Recognize and reflect upon the social and cultural significance of brands in 21st century consumer culture

Discipline Specific Skills:

differentiate, apply, analyze, and reflect on theories, concepts, and methods commonly used in exploring and understanding branding understand interactions of firm, consumer, and society around brands

Personal and Key Skills:

participate in group interaction, including leadership and discussion opportunities develop oral and written communication skills, including negotiation, argumentation, and written presentation develop critical reading and writing skills