At the end of this course, the graduate students will be able

·  To understand the definitions, components, functions of attitudes, and the consistency between attitude and behavior.

·  To describe core concepts in the traditional and current theories of attitude change and persuasion.

·  To examine and analyze the distinction between explicit and implicit attitudes.

·  To asses the role of various social psychological concepts on attitude change such as attitude strength, attitude ambigouity, personality factors, message content, source characteristics, and medium.

·  To analyze the impact role of various social psychological factors on resistence of attitude change attempts.

·  To apply attitude change and resistance theories to their own experiences, social issues (problems) around them, and the media.

·  To create an attitude change program by using attitude change and resistance theories.