Course Objectives
- To develop and extend the knowledge and skills of the theory and principles of public relations and fundraising.
- To understand the public relations and fundraising process in practice in the context of sport and other non-profit organizations.
- To develop strategic planning and management principles as these apply to specific public relations and fundraising contexts (campaigns, special events, etc.).
- To acquire a perspective for critical thinking, diversity and change by comparing and contrasting different cases of public relations and fundraising in the sport setting and other non-profit organization.
- To offer data-driven solutions to problems by learning several examples of public relations and fundraising techniques, and strategies.
- To contribute the knowledge in interdisciplinary or multidisciplinary groups and international literature by analysing selected public relations and fundraising cases in Turkey and worldwide.
- To offer solutions to financial management in Turkey’s sport industry by understanding, and analysing the donor’s behaviour and how to reach them by public relations campaign.
- To design a public relations or fundraising proposal for a sport or non-profit organizations.
- To utilize communication skills by using all kinds of technologies to prepare classroom presentations.