<meta http-equiv="refresh" content="0; URL=noscript.html"> METU | Course Syllabus

Course Learning Outcomes

Attending the course the students are expected to:


      -     learn basic communication and economic approaches to media analysis,

      -     have an understanding of media and consumer behaviours

      -     be familiar with basic economic and mass communication concepts to analyse of

      a media firm or industry,

-              become acquainted with emerging new media technologies,

-              predict the impact and future of global media markets and media technology,

-              make comparison between global media markets and Turkish media market

-              become acquainted with the evolution of Turkish media, its structure, marketing strategies, Turkish media ownership/moguls

-              predict the future of Turkish media industry