Knowledge Outcomes

L1: Analyse e-marketing strategy and tactics

L2: Appreciate a range of e-marketing tools, recognising their advantages and disadvantages

L3: Explain the opportunities and challenges of the internet as a market research tool

L4: Discuss the importance of using e-technologies to build and nurture customer relationships

L5: Recognise the marketing uses of online communities, social media and user generated content

L6: Apply the Concepts, tools and frameworks learnt to solve e-business problems

L7: Demonstrate an understanding of the variety of metrics available to evaluate e-marketing programmes

Skills and competence outcomes

L8: Develop your problem solving skills through cases build on real business scenarios

L9: Develop presentation skills by participating in class presentations

L10: Work effectively as part of a team

L11: Demonstrate the origins of your ideas by appropriately referencing sources used in your assignments