This course also takes a critical stance toward conventional approaches that treat media texts as transparent mirrors of reality. Instead, we analyze them as discursive constructions structured by language, images, technologies, and power relations. Concepts such as discourse, episteme, text, deconstruction, framing, and post-truth will guide our analyses.

Throughout the semester, we will emphasize that “media text” is not limited to film, television, or news, but also includes digital platforms, algorithms, memes, advertising, and visual culture. By engaging with diverse examples, students will learn to question how cultural representations shape public opinion, political debates, and everyday practices.