Attending the course the students are expected to:

• learn basic communication and economic approaches to media analysis,
• have an understanding of media and consumer behaviours
• be familiar with basic economic and mass communication concepts to analyse of a media firm or industry,
• become acquainted with emerging new media technologies,
• predict the impact and future of global media markets and media technology,
• make comparison between global media markets and Turkish media market
• become acquainted with the evolution of Turkish media, its structure, marketing strategies, Turkish media ownership/moguls
• predict the future of Turkish media industry